A brand with an incisive identity: the disruption of Italian design

In the planning of the Kelinse lines there is all the energy of the school of great Italian design, immediately recognizable in the audacity of the distinctive features of the Memphis group, by Ettore Sottsass. Play, elegance, kitsch, irrational shapes and the strength of unusual but trendy colors are mixed in models suitable for all ages. Kelinse is not a generational brand but an identity brand: it tells of a passion for beauty and love for the quality of materials. In fact, Kelinse is quality accessible to a wider audience, because as it was for the Memphis group, it is the brand’s belief that design is a way of communicating and narrating, not an expression of elitist art.